Spreading the love since 2014
Meet Michael Elion
Creating good vibes
The Secret Love Project was founded by South African artist Michael Elion. Michael studied architecture and philosophy and has an interest in making artworks that enrich the urban environment. The Secret Love Project started as a social engineering experiment using a symbol (the heart shape) to subliminally influence people's perceptions and behaviour in the city o Cape Town. It developed into a collaborative artwork with the city's inhabitants designed to spread love in the world. The artwork became a charity for the homeless and there are now hundreds of thousands of cars in Cape Town that carry the heart stickers through city space and contribute to the greater effect of the artwork and the charity. Hundreds of homeless and destitute people rely on the heart stickers for their income every day.
The Secret Love Project is both a non-profit company (est 2014) and an official charity, a Public Benefit Organisation (PBO).
Some of Michael's other urban artworks in Cape Town include: The large stainless steel glasses sculpture 'Perceiving Freedom' on the Sea Point Promenade; the stainless steel and faceted crystal hearts that hang between palm trees in front of Cafe Caprice (Camps Bay) and at The Grand (Granger Bay). He has also created real rainbows as artworks over streets in Cape Town (you can see more of his work at www.michaelelion.net)