Our Story
Spreading the love since 2014
Meet Michael Elion
Creating good vibes
The Secret Love Project was founded by artist Michael Elion. The project started as a social engineering experiment and developed into a collaborative artwork designed to spread love in the world.
Michael believes the simple, universally recognised heart shape is a symbol with mood-altering power. The simple heart shape signifies positivity and therefore stimulates positive emotions. The little heart stickers all form part of his larger work; good emotions and behaviour initiated by positive collective awareness and helping the homeless lead a self-fulfilling life.
The Secret Love Project is now an established non-profit company that supports over 600 homeless people in Cape Town.