• The Secret Love Project

    Help The Homeless Transform Their Lives

    Help The Homeless Transform Their Lives

    Make A Donation
A homeless charity that supports the destitute

The Secret Love Project

Dedicated to helping the destitute and homeless uplift themselves

The Secret Love Project is a registered charity in Cape Town. We offer vulnerable and destitute people who have been marginalised and neglected by society a lifeline out of extreme poverty and a fresh path to re-integration into society.  We provide anyone in need a way to make their own money, become self-sufficient, and enjoy acceptance by the community. 


Using love (heart shaped stickers) as our currency, we invite anyone and everyone to join us in our mission to make the world a better place. Whether you need help or are able to help, The Secret Love Project is a community collaboration that enables people of all walks of life to contribute to building a better and more inclusive society. Adding compassion to the fabric of city life makes Cape Town a happier, healthier, safer and more beautiful place to be. 


This video was created and produced by S.J. van Breda and Natasha Barnes

This video was created and produced by S.J. van Breda and Natasha Barnes

Helping the homeless transform their lives

How The Secret Love Project Works

A lifeline for more than 600 people every day

Donating to support the homeless

Heart Stickers Are Given To The Homeless

We produce and distribute heart-shaped stickers to the homeless for free. The cost of the stickers is financed through donations. 
Charity creating employment opportunities for the homeless

Homeless Sell Stickers To Motorists

The homeless receive sticker packs for free and sell them to motorists in Cape Town for R20 a pack and they keep 100% of the proceeds.

Generating an income for the homeless

Lives Are Immediately Improved

The income generated from the sales of stickers goes directly into the hands of the homeless to buy food, toiletries, clothes and pay for shelters.
Non-profit charity focused on uplifting the community

The Community Is Uplifted

Employment is created, crime is reduced, and pride & dignity is restored in people previously neglected by the community.
A homeless charity that started in Cape Town

Hear From People That We Have Helped

Stories of changed lives

Pride & Dignity

"I have become a more positive person."

Free From Crime & Theft

"Since joining the project I don't go to jail anymore."

Free From Prostitution

"It enlightened me emotionally."

Spreading The Love

"I love doing this every single day."

People Start Caring

"This has given me a connection to community."

Free From Crime & Theft

"I didn't see love until I started this project"

This Project Gives Hope

"I can take care of myself now."

People Start Supporting You

"People get to know you and show interest in you."

Taking Care Of Your Future

"You're constantly meeting people who will help you."


Investing in the homeless community

Ways To Support The Project

Empowering the most vulnerable among us

Make a donation

Learn More

Become a volunteer 

Learn More

Buy heart stickers

Learn More

Make a donation

Learn More

Become a volunteer 

Learn More

Buy heart stickers

Learn More
The Secret Love Project is proud to have help helped change people's lives

Latest News, Blogs & Events

News and updates

Three delighted sticker sellers in their donated rain suits from the Secret Love Project

Keeping The Homeless Warm In Winter

Rain Suit Campaign

Cape Town • 15 June 2021

Winter is always hard for people who are homeless in Cape Town. Warmth is a luxury that many of us take for granted. That is why The Secret Love Project raises funds that go towards the purchasing of durable full-body rain suits for their homeless vendors, that work around the clock selling stickers. The proceeds from the sticker sales are used by the homeless to buy food and basic necessities. Help us keep the homeless warm this winter by donating funds or contacting The Secret Love Project to find out how you can help.

Keep Reading
A Secret Love Project Ambassador working at the We Love Summer Festival

December 9th, 2019

Event: We Love Summer

A Secret Love Project Volunteer assisting with sticker distribution at the Open Street Woodstock Event

September 21st, 2018

Event: Open Street Woodstock

Promoting the Secret Love Project Non-Profit Organisation at the Lighthouse Festival

February 26th, 2017

Event: Lighthouse Festival

The Secret Love Project is proud to have help helped change people's lives

Latest News, Blogs & Events

News and updates

Three delighted sticker sellers in their donated rain suits from the Secret Love Project

Keeping The Homeless Warm In Winter

Rain Suit Campaign

Cape Town • 15 June 2021

Winter is always hard for people who are homeless in Cape Town. Warmth is a luxury that many of ueds take for grant. That is why The Secret Love Project raises funds that go towards the purchasing of durable full-body rain suits for their homeless vendors, that work around the clock selling stickers. The proceeds from the sticker sales are used by the homeless to buy food and basic necessities. Help us keep the homeless warm this winter by donating funds or contacting The Secret Love Project to find out how you can help.

Keep Reading
A Secret Love Project Ambassador working at the We Love Summer Festival

December 9th, 2019

Event: We Love Summer

A Secret Love Project Volunteer assisting with sticker distribution at the Open Street Woodstock Event

September 21st, 2018

Event: Open Street Woodstock

Promoting the Secret Love Project Non-Profit Organisation at the Lighthouse Festival

February 26th, 2017

Event: Lighthouse Festival