The Secret Love Project
Dedicated to helping the destitute and homeless uplift themselves
The Secret Love Project is a registered charity in Cape Town. We offer vulnerable and destitute people who have been marginalised and neglected by society a lifeline out of extreme poverty and a fresh path to re-integration into society. We provide anyone in need a way to make their own money, become self-sufficient, and enjoy acceptance by the community.
Using love (heart shaped stickers) as our currency, we invite anyone and everyone to join us in our mission to make the world a better place. Whether you need help or are able to help, The Secret Love Project is a community collaboration that enables people of all walks of life to contribute to building a better and more inclusive society. Adding compassion to the fabric of city life makes Cape Town a happier, healthier, safer and more beautiful place to be.
This video was created and produced by S.J. van Breda and Natasha Barnes
This video was created and produced by S.J. van Breda and Natasha Barnes
How The Secret Love Project Works
A lifeline for more than 600 people every day
Heart Stickers Are Given To The Homeless
Homeless Sell Stickers To Motorists
The homeless receive sticker packs for free and sell them to motorists in Cape Town for R20 a pack and they keep 100% of the proceeds.
Lives Are Immediately Improved
The Community Is Uplifted
Hear From People That We Have Helped
Hear From People That We Have Helped
Stories of changed lives
Pride & Dignity
"I have become a more positive person."
Free From Crime & Theft
"Since joining the project I don't go to jail anymore."
Free From Prostitution
"It enlightened me emotionally."
Spreading The Love
"I love doing this every single day."
People Start Caring
"This has given me a connection to community."
Free From Crime & Theft
"I didn't see love until I started this project"
This Project Gives Hope
"I can take care of myself now."
People Start Supporting You
"People get to know you and show interest in you."
Taking Care Of Your Future
"You're constantly meeting people who will help you."
Ways To Support The Project
Empowering the most vulnerable among us
Latest News, Blogs & Events
Latest News, Blogs & Events
News and updates
Keeping The Homeless Warm In Winter
Rain Suit Campaign
Cape Town • 15 June 2021
Winter is always hard for people who are homeless in Cape Town. Warmth is a luxury that many of us take for granted. That is why The Secret Love Project raises funds that go towards the purchasing of durable full-body rain suits for their homeless vendors, that work around the clock selling stickers. The proceeds from the sticker sales are used by the homeless to buy food and basic necessities. Help us keep the homeless warm this winter by donating funds or contacting The Secret Love Project to find out how you can help.
December 9th, 2019
Event: We Love Summer
September 21st, 2018
Event: Open Street Woodstock
February 26th, 2017
Event: Lighthouse Festival
Latest News, Blogs & Events
Latest News, Blogs & Events
News and updates
Keeping The Homeless Warm In Winter
Rain Suit Campaign
Cape Town • 15 June 2021
Winter is always hard for people who are homeless in Cape Town. Warmth is a luxury that many of ueds take for grant. That is why The Secret Love Project raises funds that go towards the purchasing of durable full-body rain suits for their homeless vendors, that work around the clock selling stickers. The proceeds from the sticker sales are used by the homeless to buy food and basic necessities. Help us keep the homeless warm this winter by donating funds or contacting The Secret Love Project to find out how you can help.
December 9th, 2019
Event: We Love Summer
September 21st, 2018
Event: Open Street Woodstock
February 26th, 2017
Event: Lighthouse Festival
