The Secret Love Project is a registered charity that offers the homeless a lifeline out of poverty and a fresh path to re-integration into society. Every month we give out 20,000 free heart sticker packs to over 640 registered sellers, who sell them to motorists at R20 each and keep 100% of the sale. This puts R400,000 per month (R4,800,000 per year) into the hands of the most needy in our community.